Citizens of Content: A Guide to Winning the Doubters and Building a Community That Lasts

Your audience no longer wants to be talked at. They want to help shape what they see, hear, and buy. As "Citizens of Content," they expect agency. Yet while you see a vital opportunity for growth, your leadership likely sees risk, complexity, and unnecessary noise. This disconnect isn't just a hurdle. It’s a threat to your organization’s relevance in a market that demands participation over passivity.

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I’m writing a book and a weekly newsletter to give you the strategic frameworks and data-backed arguments needed to turn executive skepticism into organizational buy-in. Join the waitlist to read draft chapters of the book and provide feedback that will shape the final manuscript. You'll also receive regular updates on my progress as well as insights on the changing media market--all designed to help you advocate for the future of community-driven media.

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David Lieberman

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